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By The MTA News Desk

December 06, 2018

Connatix and Wibbitz Join Hands to Make Video More Accessible
Connatix, the video platform for publishers, today announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace.

By Kristina Knight

November 21, 2018

Tips to a strong video strategy
Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading video content to hubs like YouTube. That, according to experts, is not a sound strategy. Here's how to improve video strategy outside of sites like Youtube.

By Tom Taulli

October 25, 2018

Snap: Is There Hope?
Gil Sommer, Head of Product at Connatix comments on what Snapchat needs to do to stay relevant and stabilize its market value.

By Sara Ajemian

October 17, 2018

Ranker Partners with Connatix to Integrate the Next-Generation Video Platform's Innovative "Stories for Publishers" Format
Early Results Show 10x Engagement Versus Standard Mobile Video Formats

By Adotas Editor

September 4, 2018

Q&A with David Kashak, Founder & CEO of Connatix
David Kashak, Founder & CEO of Connatix discusses the “gap” in the video space and importance of video monetization for publishers with Adotas.

By Anne Freier

August 28, 2018

Business of Apps | Stories for mobile devices to return control to publishers
Business of Apps provides app industry news, analysis, data & statistics for an audience of app industry professionals. This publication receives upwards of 123K monthly visits globally.

By David Kashak

June 20, 2018

Why quality trumps quantity for video publishers
New standards in technology and video quality are changing how publishers work with advertisers, and it starts with a fundamental shift in how content is bought and sold. It is time to move from a quantity, "more is better," mentality into one that focuses on the quality of the video content.

Over-saturation and changes in viewing habits have started to change the tide. In an effort to capture eyeballs, quality control looms large for publishers operating in today's advertising industry.

By Melynda Fuller

March 22, 2018

Publishing Insider: Video Syndication Platform Connatix Introduces Stories for Publishers
Built on Connatix proprietary tech stack, Stories for Publishers is a stand-alone product that allows publishers to develop and integrate their contact in a social-media-like setting on their own site, where they can control the monetization and quality of their content.

“Publishers are investing resources in creating unique vertical, visual and interactive content to be consumed by users, but they publish this content on social platforms, thus losing the ability to monetize their hard work and maintain a sustainable business,” David Kashak, CEO/founder of Connatix told Publishing Insider.


January 16, 2018

Built In NYC's 50 Startups to Watch in 2018
New York City tech continued to flourish in 2017. The industry is launching an impressive number of tech startups, driving innovation and keeping the scene well-funded with support from active local investors.

With an eye for fresh funding, top talent and innovative technology, Built In NYC carefully selected 50 startups — all less than five years old — for our 50 Startups to Watch in 2018 list that we believe will make a significant impact on tech in the next 12 months.

By Alison Weissbrot

May 15, 2017

How Private Exchanges Are Changing The Standards For Programmatic Native
Native Exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct relationships with publishers to create private marketplaces – and are scaling by integrating with demand-side platforms (DSPs)

By owning the entire supply chain, avoiding sourced traffic and inking direct relationships with supply partners, private native exchanges create fewer opportunities for low-quality or fraudulent players to slip into their exchanges, said Tyler Pietz, founder at Two Rock Consulting.

By OnlineVideo

March 31, 2017

Connatix Launches Programmatic Syndication Platform
Connatix (, the fastest growing native advertising platform for premium publishers, today announced the launch of its new platform, Connatix Programmatic Syndication, the first offering on the market to provide an end-to-end audience extension product for publishers. The solution gives publishers the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network.

By David Kashak

February 02, 2017

3 Predictions for Native Video Trends in 2017
David Kashak, founder and CEO of Connatix, lays out his predictions for native video in 2017, including solving the viewability issue, the death of in-banner video and the migration of ad budgets to mobile video

Autoplay video gained a great deal of traction in 2016. In retrospect, this was in large part due to Facebook and their introduction of autoplay video into news feeds.

By Monika Komar

January 05, 2017

PI Predictions: Advertisers Will Solve the Viewability Problem
As the new year begins, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017.

In this piece, David Kashak, founder and CEO at Connatix, shares his views on the strategy that will solve the viewability issue.

By Anthony Noto

December 21, 2016

Adware Beware: How Connatix and GeoEdge want to ensure content safety in 2017
Online threats are becoming more and more advanced, especially when they are disguised as advertising. Recall how Google was forced to disable over 780 million infected ads.

David Kashak, a West Village resident and CEO of native advertising platform Connatix, wants to help.

By David Kashak

October 28, 2016

Autoplay is Great Way to Deliver A Message
When Instagram introduced muted autoplay in 2013, it rocked the tech world. Empowered with the capability of scrolling through a feed without calling attention to oneself, users could peruse content on the subway, in a meeting or on a date, with their companions or colleagues none the wiser.

Facebook soon took note, and began offering the same feature. But for publishers, the move wasn’t so clear cut. If viewers weren’t obligated to watch the content, how could advertising spend and viewership be billed?

By Dan Reich

September 5, 2016

10 Enterprise Technologies Sizzling Up This Summer
With the explosive success over the last couple years of enterprise startups like Slack, Docker, and others, creative entrepreneurs are flocking to start enterprise tech companies that solve all kinds of pain points. As the summer winds down and businesses gear up for a busy fall season, I’ve compiled a list of 10 enterprise technologies that can help enterprises in many different areas, from finance and sales/advertising to IT and customer service.

By Michelle Franco

December 05, 2018

Video Platform Connatix Partners with Wibbitz to Make Video More Accessible for Publishers
Connatix, the next-generation video platform for publishers, today announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace.

By Gil Sommer

November 19, 2018

Video Now Up For Grabs After Facebook's Abdication
With this move, the days of Facebook acting as a source of referral traffic are gone, which means the opportunity is ripe for anyone invested in social to use video to finally grow consumer engagement outside its ever-closing walls.

By Tim Cross

October 10, 2018

Shortening Ads Isn’t Enough to Maintain Consumer Attention says Connatix’s Kashak
In this Q&A, Kashak explains which strategies he thinks are most successful for monetising short-form content, and how publishers can boost their video revenue.

September 25, 2018

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video
Connatix, the next-generation video platform for publishers, today announced a new partnership with PubMatic to bring increased transparency to programmatic video.

By Neil C. Hughes

September 4, 2018

Tech Blog Writer Podcast | Meet Connatix, The Next Generation Video Platform for Publishers
Neil Hughes is a tech columnist and hosts the Tech Blog Writer podcast, where he discusses the latest tech trends with innovative startups, tech leaders, CEOs, disruptors, etc. In 2017, Forbes featured the podcast on its list of “15 Inspiring Podcasts For Professionals Of Every Stripe.

By CIOReview

August 27, 2018

Connatix launches Stories for Publishers to bring native Story units to mobile sites
Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and Meredith, launched Stories for Publishers on Thursday

By Adotas Editor

March 26, 2018

Facebook & Publishers: Frenemies Forever?
With Facebook changing their algorithm and newsfeed, publishers’ relationship with the platform is becoming murkier than ever before. Clearly, the way ads and content are distributed by publishers needs to change.

But how? David Kashak, CEO and Founder of Connatix, explores the challenges and opportunities in this Adotas Q&A.

By Connatix

February 08, 2018

Connatix Expands Video Syndication Offerings with New Chief Revenue Officer
Connatix, the most advanced video syndication and monetization platform for publishers, today announced the appointment of Jennifer Chen as the company's first Chief Revenue Officer (CRO).

Connatix, which has quickly emerged as the leader in video syndication, is increasing the breadth of its impact for publishers by building out more programmatic execution channels, including programmatic direct sponsorship packages and private marketplace deals for their premium content.
Chen, as the CRO, will lead these efforts, along with oversee partnerships with the major DSPs and trading desks.

By Kelly Liyakasa

October 24, 2017

Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem
Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday.

Volition Capital Leads Investment to Close Gap Between Consumer Demands and Publisher Capabilities.
Connatix will use the funding for product development, to beef up sales and marketing and to fuel US expansion. After it penetrates the US market, Connatix hopes to expand into Europe, said CEO David Kashak

By Sudipto Ghosh

April 6, 2017

Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix
Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network.

By Ilya Pozin

Fabruary 10, 2017

20 Israeli Startups to Watch in 2017
Long known as the Startup Nation, Israel continues to live up to its name. Despite having a population only the size of Virginia's, Israel remains, year after year, one of the leading global tech hotspots. In the first nine months of 2016, Israeli startups raised $4 billion, putting the country on pace for a record year. The holy land's tech sector shows no signs of slowing down, thanks to a new class of leading startups that are poised to make big moves in 2017. Here are 20 Israeli tech companies to keep an eye on this year.

By Kelly Liyakasa

February 02, 2017

Dow Jones Navigates Native Video
A year after launching a dedicated media unit, Dow Jones Media Group is doubling down on video and augmenting more native and outstream formats to combat a perennial problem: pre-roll scarcity.

"Like many publishers, we see huge demand for video and wish we had more inventory we could sell," said David Minkin, who joined Dow Jones Media Group six months ago as GM of revenue operations.


December 30, 2016

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17
Some things are obvious: We’ll all watch more streaming video next year, whether on mobile devices or our living room TVs. Video advertising will get more automated and targeted. The IP transition will continue and ad budgets will grow.

That much we know, but what else? Where is the industry headed? Where are the growth areas? For that, we asked a few industry experts to makes predictions for 2017.

By Philip Rosenstein

November 22, 2016

Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Native ad platform Connatix has partnered with GeoEdge, an ad security and quality management provider. Announced on Tuesday, the deal integrates GeoEdge’s software with the Connatix server, allowing Connatix users to detect and deflect fraudulent ads in real time.

The software also offers proactive monitoring and blocking of low-quality ads and malware.

By Shabana Arora

September 20, 2016

Connatix Launches Native Video Syndication to Enable Publishers to Extend Reach of Their In-Stream Pre-Roll Campaigns
New York: Connatix, the native advertising platform for both advertisers and publishers, today announced the launch of its new product offering: Connatix Native Video Syndication (NVS). Connatix NVS is the first video syndication technology in the industry that lets premier publishers extend the reach of their pre-roll in-stream campaigns into native in-feed placements across the web on both desktop and mobile. The first charter client utilizing NVS is Mashable.
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